AI Insights · Timothy · July 2025
Top 5 Drawing & Coloring Apps on iOS in the UK: Q2 2025
Explore the performance trends of the leading drawing and coloring apps on iOS in the UK during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top drawing and coloring applications on the iOS platform in the United Kingdom demonstrated varied performance trends. This analysis, based on data from Sensor Tower, highlights key metrics such as downloads, revenue, and active users.
Color by Number：Coloring Games from Wildlife Studios showed a consistent increase in weekly revenue, peaking at approximately $7.1K by the end of June. Downloads fluctuated, reaching a high of 19.6K mid-April, while active users saw a decline from 47.8K to 43.8K over the quarter.
Zen Color - Color By Number by Oakever Games experienced a decrease in revenue, with weekly figures around $0.9K in April, dropping slightly towards the end of the quarter. Downloads peaked at 22.6K in mid-April before stabilizing, while active user numbers remained robust, closing the quarter at approximately 73.6K.
Happy Color by Numbers Game from X-Flow saw modest revenue growth, hovering around $0.4K weekly. Downloads saw an initial surge to 11.8K in mid-April but settled to around 6K by the end of June. Active users gradually decreased from 136.6K to 106.5K over the quarter.
Color Pop AI - Coloring Book by MWM maintained strong revenue, peaking at $13.2K in mid-April, with a slight decline towards June. Downloads were highest at the beginning of the quarter with 10.1K, tapering to 8.1K by the end. Active users saw a resurgence in late June, ending at 49.3K.
Finally, Adult Coloring Book - Pigment from Pixite Inc. showed stable revenue around $4.7K by the end of June. Downloads were consistent, starting at 3.5K and ending at 3K, while active users showed minor fluctuations, finishing the quarter at 10.4K.
For more detailed insights, visit Sensor Tower's platform.
